Frank Shortino has a passion for beauty and it shows in his drive, excitement and commitment to the beauty industry. Not only is he a respected business owner, he is a diligent student and educator. Frank has received his ongoing training in New York City, Washington D.C., Miami, California, Las Vegas, Arizona, Texas, Atlanta and abroad in London, England and Paris France. He participates in professional photo shoots on a regular basis, his work and that of his team has been featured and published in national and international public and trade magazines. He continues to train and educate, not only his team members but hair professional world-wide. Frank is a master colorist, for color is his true love. Being a member of Intercoiffure is one of his proudest achievements. For his outstanding contributions to this organizations, Frank was awarded the “Cheviere”, reflecting his dedication and commitment to the Beauty Business. This incredible honor was presented to him at the Intercoiffure Mondail’s International Program in Paris, France.